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How NOT to activate users: lessons from MyFitnessPal

Tooltips gone wrong, busy homepages and monetisation UX Ding ding ding Trigger Warning: This article talks about calorie counting and weight loss, which may be triggering for some people. Please take care while reading. Last week I wrote a deep dive on MyFitnessPal. It was intense. What we saw was: Great micro personalisation: short feedback […]

How Ladder onboards and keeps users engaged

After acknowledging all you gained, you’re back on the home page. With the first workout done users get access to more features. That allows us to see how big of an importance they put on engagement, community and social features. Out of their 4 main tabs, 2 are related to the notion of teams and […]

Tesla FSD V13.2 users share first drive impressions

The first videos of Tesla FSD (Supervised) V13.2’s real-world performance have been shared online, and they are quite remarkable. As per comments from veteran FSD users, V13.2 is definitely the most capable build of the advanced driver-assist system that’s been shipped to consumers so far.  True to the comments of Tesla Autopilot Engineer Arek Sredzki on […]