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Summary: Use this glossary to quickly clarify key terms and concepts related to product management and UX. When UX professionals speak the language and understand the business roles of product managers, they can confidently enter strategic dialogues on equal footing. Using the same vernacular as a product manager is one of the most effective ways […]
Summary: When users don’t clearly understand how systems function, they develop unique (and often incorrect) theories to explain their experiences. In user research, we often hear people describe how they think technology works. Sometimes, those theories are accurate, but most often, they are not. Through the many user interviews, field studies, and user testing sessions […]
Join Fox News for access to this content Plus special access to select articles and other premium content with your account – free of charge. By entering your email and pushing continue, you are agreeing to Fox News’ Terms of Use and Privacy Policy, which includes our Notice of Financial Incentive. Please enter a valid […]
The New York Yankees are going to the World Series for the first time since Obama’s first year in office. Juan Soto hit a three-run home run on Saturday to bring the American League pennant back to the Bronx for the first time since 2009. The 25-year-old superstar outfielder worked seven pitches against Cleveland Guardians […]
Summary: Product-centric design does not leverage design’s potential for creating long-term business value and profitability. Journey-centric design can optimize customer experiences. After collecting four case studies and speaking to leaders at 20 organizations, I’ve documented the next frontier of experience design — journey-centric design. This new method of structuring design work solves many of the […]
Summary: Successful discovery requires teams to be open to uncovering “unknown unknowns.” Center your discovery efforts around problems rather than solutions. Discovery helps us decide what to build or what direction to pursue. To perform discovery well, we have to adopt a particular mindset: an exploration mindset and an openness to learn new things. The […]
Summary: Effective icons depend on recognizability and interpretation. Evaluate them with methods appropriate for your specific research questions Icon Usability Effective icons can increase usability by helping users understand and interpret available functionality. However, when poorly implemented, they harm usability and introduce confusion. In Digital Icons That Work, I emphasize the importance of two variables […]
Summary: Sneaking is a deceptive practice that includes three main patterns: forced continuity, hidden costs, and sneak into basket. Deceptive patterns are often employed to boost business growth, but they come at the expense of transparency and customer trust. This article discusses three types of deceptive patterns that all fall under the umbrella of sneaking. […]
Summary: Discovery is challenging; it can be hard to know what to research, how to do discovery as a team, and how to get buy-in. Follow these 7 tips for smoother discovery efforts. Discovery is one of the most challenging parts of the design process because it’s filled with unknowns. The problem you want to […]