Richie Meldrum, a renowned brand strategist, consultant, and educator with a unique ability to bridge strategy and design shares his journey from copywriting to leading transformative branding projects, revealing how aligning strategy with design creates impactful, cohesive brands. We dive into his process, lessons learned, and real-world examples of success and challenges. Richie also offers […]
A writer is a writer, right? Well, not exactly. Just like a journalist differs from a novelist, and a screenwriter isn’t quite the same as a poet, different types of writing serve very different purposes. In marketing, two of the most common—and often misunderstood—forms of writing are copywriting vs content writing. Have you ever wondered […]
AI copywriting tools can supercharge your creative team’s productivity, streamline editing processes, and ensure your branding is consistent across all your marketing channels — especially when coupled with other AI marketing tools. They can further automate specific tasks, like running A/B tests for your email subject lines or Google Ads copy, optimizing for organic search […]