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In a recent Partners GTM Survey, 73% of companies with a partner program said that they rely on partners for +25% of their revenue. However, partner marketing teams are most often lean and responsible for the entirety of the partner lifecycle. This means that partner marketers are under more pressure than ever to juggle multiple […]
Transforming Your GTM Approach from Leads to Buying Groups – TechTarget […]
Recently, TechTarget connected with Partner Marketing executives Angela Motiani (Head of Partner Demand Generation at Klaviyo), Kristina Onyon (Director of Partner Marketing at Cloudflare) and Rachna Gupta (VP of Marketing at HashiCorp) to discuss Building Partner Pipeline: How to Drive Demand With & Through Partners. This discussion uncovered a treasure trove of tactics that partner […]
The landscape of B2B tech marketing is rapidly evolving, driven by significant shifts in how buyers engage with businesses. The most significant of these shifts are the elimination of third-party cookies, changes to email regulations and the growing adoption of AI – all of which require organizations to rethink traditional marketing strategies. In tandem, buyers’ […]