ylliX - Online Advertising Network

Stop building features “for exposure”

Without a coherent hypothesis for both user outcomes & business impact, a product team’s outputs are waste rather than value When thinking about product development, I perpetually return to two powerful ideas: Combined, these ideas form a thesis: through studying other systems of value delivery, we can design not only products that are more valuable […]

10 Content Distribution Tactics to Maximize Exposure in 2019

This article was contributed by Robert Katai. Marketing and advertising are two industries that depend almost exclusively on content distribution across various social media platforms. A blog post, a podcast episode, a social media post, and even a visual banner or a corner street billboard, they all depend on the quality and value of the […]

Exposure to particular sources of air pollution is harmful to children’s learning and memory

A new USC study involving 8,500 children from across the country reveals that a form of air pollution, largely the product of agricultural emissions, is linked to poor learning and memory performance in 9- and 10-year-olds. The specific component of fine particle air pollution, or PM2.5, ammonium nitrate, is also implicated in Alzheimer’s and dementia […]