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As reported by the masthead throughout Jason Demetriou’s demise as head coach last year, Crowe backed Demetriou and told the under-fire coach “I’ve got your back”, hours before South Sydney’s board voted unanimously to terminate his contract.
Despite his support of Demetriou, when the board decided to remove him as coach Crowe was an ardent supporter of Bennett and championed his return to the club on a three-year deal.
While Bennett takes charge of a powerhouse club that finished 16th on the ladder last season, the coaching saga highlighted a shift in Crowe’s influence in a complex ownership structure.
Crowe’s early years as Rabbitohs owner were characterised by panache and theatre as he commissioned The Book of Feuds to detail South Sydney’s rivalries across the game.
Glitz and glamour also arrived at the foundation club in the form of Armani suits and a slew of Hollywood A-listers from Tom Cruise to Pamela Anderson attending matches, while Crowe has long championed the club in the US.