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How to activate AI products like an expert.
Some of the fastest growing companies right now are generative AI tools (genAI). Their growth is eye-watering:
What’s impressive is that this is a relatively new category of products. These tools have only been used by the general public in the last couple of years.
With new categories, there’s often the wish to ‘educate the customer’ on how to use the product.
But creating new behaviours in customers is hard.
Super hard.
Hence why these products have to do so incredibly well in onboarding users to drive new actions (like prompting and knowing what tasks to get help with).
This is such an interesting case study because these products are so complex in how they’re made. They’re highly technical behind the scenes.