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BHUBANESHWAR: British band Coldplay’s sell-out concerts in Mumbai and Ahmedabad struck a chord with PM Narendra Modi on Tuesday, prompting him to pitch India as a “concert economy” that could potentially generate huge revenue and employment with concerted public-private investment in infrastructure for live events, report Debabrata Mohapatra & Minati Singha.
“You might have seen fabulous pictures of the Coldplay concerts…Renowned international artists are increasingly drawn towards India,” he said in Bhubaneswar. “In a country with such a rich heritage in music, dance and storytelling, with such a large pool of youth and a massive consumer base for concerts, there are vast opportunities for the concert economy. I expect the state and private sector to focus on the required infra and skills.”