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Let’s get one thing straight: your website is not just a digital business card. It’s a powerful tool designed to help grow your business, educate potential clients, and serve as a valuable resource for your current clients. Whether you’re a small business launching your first site or a large corporation expanding your digital presence, your website should be built with effective marketing strategies and an exceptional customer experience in mind.
The Reality Check
I hate to break it to you, but simply making your logo bigger won’t drive sales. Your logo will appear on every page, so customers will definitely know who you are! Many businesses we work with reach the Grow Strategy phase of our brand-building process with the mindset that they only need a website for sharing contact information. I want to ask them, “Then why go through the time and effort of creating a website at all?” Even a portfolio can be optimized to enhance the customer journey!
Shifting Your Perspective
Instead of viewing your website as just an online business card, think of it as an opportunity to engage and connect with your audience. Your website should serve as a hub for all things related to your business—offering valuable information, guiding users through their journey, and ultimately driving conversions. Let’s explore some key elements you should consider adding to your website to turn it into a powerful marketing tool.
What You Should Add to Your Website
So, what should you consider adding to your website? Here’s a list of essential elements that can enhance your marketing strategy:
01. Contact Forms
Most people don’t sign up on the first touch with a company. Providing a way for them to fill out a form, sign up for a newsletter, or enroll in an automated email campaign is crucial. Check out our recommended CRM for small businesses to help streamline this process!
02. Regular Blog Content
Google rewards websites that offer consistent, relevant content. This not only boosts your SEO but also establishes your expertise. Remember, keeping your keywords in mind is vital. Good luck showing up for “running shoes near me” without location-specific landing pages! And let’s be real—unless you’re spending 100 times your marketing budget, standing out in a competitive space is tough.
Keyword Brainstorming
For example, a small construction company might aim to rank for key phrases like:
- “Affordable home renovations in [City Name]”
- “Best contractors for kitchen remodeling”
- “Custom home builders near me”
- “Commercial construction services in [City Name]”
- “Licensed roofing contractors [City Name]”
Use tools like Google Keyword Planner or SEMrush to identify these relevant keywords that align with your industry.
04. Freebies (Lead Generation Content)
Offering valuable resources, such as e-books, checklists, or guides, can be an excellent way to capture leads. For example, a construction company might offer a free downloadable guide on “How to Choose the Right Contractor” or a checklist for “Preparing Your Home for Renovation.” By requiring users to provide their email in exchange for these freebies, you can build a valuable email list for future marketing efforts.
Call-to-Action Buttons: Make it easy for visitors to take action—whether that’s booking a consultation, signing up for a webinar, or downloading a resource. Clear CTAs guide users down the conversion path.
05. Visual Content
Incorporate images, infographics, and videos to engage visitors. Visual content not only captures attention but can also help explain complex information in a digestible format.
06. Customer Case Studies
Showcase real-life examples of projects you’ve completed. This not only demonstrates your expertise but also helps potential clients visualize what working with you would look like. Case studies can include before-and-after photos, challenges faced during the project, and the solutions you provided.
Conclusion
In the end, your website is more than just a placeholder for your contact information; it’s a dynamic platform that can drive your marketing efforts and help your business grow. By implementing these strategies and being mindful of your content, you’ll create a site that not only attracts visitors but also converts them into loyal customers.
Remember, the right approach to your website can make all the difference. So, roll up your sleeves, and let’s transform your digital presence from a mere business card into a robust business asset!