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Located in SoHo’s tree-lined Thompson Street, The Manner, which opened its doors in September, offers a bold reimagination of what a boutique hotel can be, seamlessly blending the intimacy of a private residence with the allure of a members-only club. The debut of a new concept by Standard International, The Manner shares The Standard’s playful design ethos, while embracing understated sophistication with striking interiors that feel both nostalgic and contemporary. Italian architect Hannes Peer, working in collaboration with the Standard Group’s Chief Design Officer Verena Haller, combined contrasting textures, rich materials, and exquisite details, creating a series of unique spaces that channel the elegance of Milanese mid-century modernism while effortlessly capturing SoHo’s chic, artistic energy.
Known for his residential projects, Peer’s first foray into hotel design strikes the perfect balance between elevated luxury and intimacy. Bespoke furniture add to the scheme’s retro flair while contemporary artworks created by a roster of international creatives including Nicholas Shurey, Giovanni de Francesco, and Alex Proba weave a global narrative that bridges the scheme’s Milanese sophistication and Manhattan edge. With three culinary concepts by Chef Alex Stupak, plus a rooftop lounge slated for Spring 2025, The Manner has already proven that it’s not just where you stay—it’s where you arrive.