How An Indie British Brand Took Over The World With Frilly Collars And Leopard Vests

Damson Madder has seemingly struck gold with its approach, but in today’s ultra-saturated brand landscape, it wouldn’t be possible without a strong vision and defined direction. For its U.S. hard launch, Hill enlisted the help of MODEWORLD, the NYC-based PR agency known for emboldening then-early-stage labels including Eckhaus Latta, Maryam Nassir Zadeh, Sandy Liang, Collina Strada, and Maisie Willen. (It currently counts Agmes, Bevza, and Marina Moscone as clients.) Of course, a co-sign from a cool celebrity always helps too: While there’s no guarantee that an A-lister will post a gifted piece, let alone tag the brand, Emma Roberts and Barbie Ferreira recently did.