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Practical advice, not vague analogies, on how to use UX Storytelling
UX storytelling is a powerful tool for communication, yet most of the time, it is a buzzword on a resume.
As a result, most people don’t know how to do it or think you can’t apply it to your weekly design process. You do it when you’re finally done with a project and have some spare time 3 months later.
Except that’s not the case. UX Storytelling is often most helpful while working on a project, in research presentations, talking with stakeholders, or in design meetings.
It’s much simpler than you realize to tell a UX story because UX only ever tells a single story.
UX Stories are only ever about one thing: change
Despite popular belief, you do not need any storytelling (or creative writing) experience to tell a good UX story. That’s because, in many ways, UX stories are more like copywriting than fiction writing.