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Public relations stands at the forefront of the technological transformation in the beauty and wellness sector, serving as the critical bridge between groundbreaking innovation and mainstream adoption. As cutting-edge technologies redefine personal care, beauty PR professionals and wellness … Continue reading Source link
For experienced publicists and marketers, creating a viral brand moment isn’t a matter of luck or random TikTok happenstance — it’s about planning and strategy. “There’s absolutely a strategy,” Liza Suloti, co-founder and chief communications officer of Shadow, tells Fashionista. Even if clients … Continue reading Source link
At Fashionista, we’ve always been passionate about independent and emerging brands and small boutiques. We believe they represent the future of the industry, and the future of this website. So, we’re doubling down on covering (and servicing) this segment of the industry, in which (not to brag or … Continue reading Source link