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For over a decade, Visual Capitalist has been helping brands across a wide variety of industries craft custom, data-driven sponsored posts and campaigns that cut through the noise and speak to their target audience in a meaningful way.
In 2024 alone, we proudly partnered with clients to deliver over 120 data visualizations as part of their customized campaigns that also feature things like reports, landing pages, advertising takeovers, and investor guides—all with the intention of helping our clients solve a communication problem and get their message in front of a massive audience of decision makers.
Here, we spotlight just some of the sponsored content that you engaged with the most in 2024 across the categories of finance, energy, and sustainability.
Like what you see? Click the buttons below to speak with a member of our team to learn more about how we can take your internal or external communications to the next level.
FINANCE & ECONOMY
In a surprising turn of events, our highest-performing sponsored content in the finance and economy category was about turkey (No, we don’t meant Türkiye). Created in partnership with global rest estate investment firm BGO, we ranked U.S. states by how many turkeys they produced.
As one of the world’s largest developers and investors in temperature-controlled industrial buildings—commonly known as cold storage—BGO aimed to establish thought leadership through their partnership with us. More specifically, they wanted a fun and timely way to highlight the growing need for BGO cold storage facilities. And since all turkeys are processed and stored in cold storage before reaching consumers, this campaign underscores the critical role these facilities play in the supply chain.
Check out the full article here.
ENERGY & NATURAL RESOURCES
Energy and natural resources were also among the most popular topics for the Visual Capitalist audience in 2024.
In partnership with Range ETFs, we visualized nuclear power capacity by nation. Not only was it the winner in the energy and natural resources category, but it was also the top-performing sponsored post overall in 2024 and was viewed by almost 200,000 Visual Capitalist readers.
Range ETFs are value-focused ETF providers designed to give investors exposure to high-growth and important markets such as U.S. energy and cancer therapeutics. The purpose of the sponsored posts was to raise awareness of the suite of Range ETFs through impressions, site views, and, ultimately, click-throughs.
Check out the full article here.
SUSTAINABILITY
Sustainability was also an important topic for the Visual Capitalist audience.
The top-performing sponsored post in the sustainability category, sponsored by Hinrich Foundation, ranks the nations by the sustainability of their trade policies.
Many of our clients, such as the Hinrich Foundation, repurpose our content for teaching, policymaking, and marketing, amplifying its value beyond the original campaign.
“Our stakeholders have found these visuals compelling and invaluable, whether as a teaching tool for academics, or as cognitive condiment for data-heavy analysis, or as a point of focus for high-level policymaking.”
— Chuin Wei Yap, Program Director, Trade Research, Hinrich Foundation
Check out the full article here.
HONORABLE MENTION
We loved working with all of our clients in 2024, so here is an honorable mention for good measure.
This graphic, sponsored by Sprott, visualizes copper’s projected uses over time.
Sprott is a global asset manager focused on precious metals and critical materials investments. The goal of this graphic was to highlight the financial opportunity that lies in copper, specifically through the energy transition, ultimately leading eyeballs to their related ETF.
Check out the full article here.
Make Your Data Discoverable
At Visual Capitalist, we craft campaigns that tackle key challenges for our clients.
Whether it’s by making their data more discoverable, leveraging our brand and audience of 12 million people per month, or consulting/education around data discovery, our goal is to help people isolate the signal from the noise.
If you are interested in learning how companies like BlackRock, MSCI, and Morningstar grew their brands by partnering with Visual Capitalist, contact us today.
